155,000 link clicks: what three Meta campaigns show about cost per click

At a glance

Primax Solar Energy ran three campaigns that together produced 155,168 link clicks.

The biggest campaign cost the most per click

Galaxy Dual delivered about 54% of all the clicks (83,239) at ≈ USD 0.0070 per click. Luxeed was the cheapest at ≈ USD 0.0059. The gap is around 20% (calculated). A common reason is that as a campaign reaches more people, it moves beyond its cheapest audiences. We do not have the audience data to say whether that happened here.

A blended figure

Weighting each campaign by its clicks gives a blended cost of about USD 0.0067 per click and a total spend of roughly USD 1,040. Both are calculated from the figures above.

Traffic is not sales

A link click shows interest, not a purchase. A solar business needs enquiries and quotes, so clicks are the first number to check, not the last.

What we would do next

• Measure what each campaign produces: quote requests, calls and WhatsApp messages.
• Compare cost per enquiry, not only cost per click.
• Test narrower audiences on the largest campaign.
• Look at why Luxeed's clicks were cheaper and whether that applies to the others.

Figures come from the live Meta Ads dashboard screenshot supplied with the project. Calculated figures are marked.

Amounts are shown in US dollars, converted from the ad account’s local currency at about 277 to 1 (October 2026), so they are approximate.