Custom Websites · Serving businesses across the US

When a template is not enough: custom website and web app development

Hand-coded websites, client portals, dashboards and booking or payment systems, built around how your business works.

Our custom website and web app development team designs and codes the features off-the-shelf tools cannot handle: logins, member areas, client portals, calculators and integrations with the software you already use. Our engineering lead has shipped more than 50 platforms. For internal tools like POS or inventory, see custom business software.

Free · No contract · Reply within 24 hours

Free 30-minute call on Google Meet · or call +1 (832) 240-0846

Verified Upwork review★★★★★
“Nauman has been a God-sent for me. My project involved complex interactions with AI agents and needed high levels of coordination and communication between agents and Nauman did everything magnificently. I am extremely satisfied and consider him and…”
Saeed A.Multi-Agent AI System with Firebase & Stripe (n8n + Claude API)

Based in Houston, Texas, working with businesses across the US.

The problem, and how we fix it

Your business has outgrown off-the-shelf tools

Custom builds make sense when these problems cost you time or customers.

01

Templates cannot do what you need

You keep hearing “that plugin does not do that” and work around missing features every day.

02

Your tools do not connect

Customers fill forms in one place, pay in another and your team copies everything by hand.

03

Customers expect a login

Clients want to see their orders, documents or progress without emailing you.

Software-quality websites, built in milestones

We plan features with you, show working previews every week or two and launch in stages, so you see progress and control the budget. Once it is live, business automation can connect it to the rest of your tools.

What we do

  • Map your workflow and must-have features
  • Design screens and get your sign-off
  • Code, test and secure the application
  • Integrate payments, CRMs and APIs

What you get

  • Features built exactly for your process
  • One system instead of five subscriptions
  • Clean code you own
  • Support and improvements after launch

Client stories

Michelle TuleyMarket-Ai
Petika Tavebayabooks.com
What’s included

What we build

Every project is different. These are the pieces we combine most often, often alongside a marketing website.

Custom design & coding

Unique layouts and interactions coded from scratch for speed, security and accessibility.

Best for: Brands that need to stand out or have complex pages.

Web apps

Browser-based tools for quoting, scheduling, inventory or anything your team does over and over.

Best for: Businesses replacing spreadsheets with real software.

Client portals & dashboards

Secure logins where clients see invoices, files, progress and reports.

Best for: Agencies, consultants, clinics and service firms.

Membership sites

Paid memberships, courses and gated content with subscriptions and member accounts.

Best for: Coaches, communities and training businesses.

API integrations

Connections to Stripe, HubSpot, Google, Twilio, Shopify and other APIs so data flows by itself.

Best for: Teams copying data between systems.

Booking & payment systems

Online booking, deposits, packages and invoices built around your rules.

Best for: Service businesses with complex scheduling or pricing.

Works well with

See every Build service ↗

Industries & areas we serve

Custom builds across industries

We build where a standard website stops being enough.

Healthcare and clinics

Patient portals, intake forms and booking with reminders.

Professional services

Client portals, document sharing and quote calculators.

Education and training

Course platforms, memberships and student dashboards.

See how we do this for med spas, law firms, home services and dental practices.

Custom development across the US

We work with businesses anywhere in the US, from a single location to many. Our office is in Houston, Texas, and every project runs online with calls, shared updates and monthly reports.

Results & reviews

Proof from shipped platforms

Figures from the public Upwork profile of our engineering lead.

50+web, SaaS and AI platforms shipped by our engineering leadEngineering · Upwork
5.0average rating from 41 Upwork reviews of our engineering leadUpwork
8 sitesbusiness websites and stores launched, from clinics to law firmsWebsite portfolio

Browse our case studies and portfolio ↗

What clients say about our engineering

Verified Upwork review★★★★★
“Nauman has been a God-sent for me. My project involved complex interactions with AI agents and needed high levels of coordination and communication between agents and Nauman did everything magnificently. I am extremely satisfied and consider him and long term part of our organization's valuable resources. HIGHLY recommended.”
Saeed A.Multi-Agent AI System with Firebase & Stripe (n8n + Claude API)View on Upwork ↗
Verified Upwork review★★★★★
“Nauman was an outstanding development partner from start to finish. He built a complex AI-powered platform from the ground up, including multiple AI engines, user authentication, payment integration, and a full training module system, and delivered on time with high quality work throughout.”
Mike S.Custom GPT Integration with Circle.soView on Upwork ↗
Verified Upwork review★★★★★
“Nauman is an exceptional ML infrastructure developer who masterfully combines Python and Node.js expertise. His work resulted in 40% faster model inference times and 60% reduced memory usage through skilled optimization. Highly recommended for any ML infrastructure or API development project.”
Haff A.AI/ML Python & Node.js DeveloperView on Upwork ↗
How it works

From free call to working software

01

Book a free call

A 30-minute Google Meet call about your goals, customers and current setup. You leave with clear next steps.

02

Custom plan

A written plan with scope, timeline and a fixed price in US dollars. No long-term contract.

03

We build, create & market

We do the work and share progress in weekly updates you can review online.

04

You grow

Weekly updates and a monthly report on leads, calls and sales, with more effort behind what works.

A typical custom build

  1. Weeks 1–2Requirements, user flows and a fixed-scope estimate.
  2. Weeks 3–4Screen designs and technical plan.
  3. Weeks 5–10Build in milestones with demos every 1–2 weeks.
  4. Launch +Testing, launch, training and support.
Packages

Ways to work with our developers

Every business is different, so we confirm a fixed price after your free call. Prices are in US dollars, and we can quote in other currencies on request.

Starter

A focused feature

Custom quote

  • One feature or integration
  • Design and build
  • Testing and launch
  • 30 days of support
Get Free Growth Plan
Most popular

Growth

A complete web app or portal

Custom quote

  • Discovery and design
  • Logins and user roles
  • Payments or integrations
  • Milestone demos
  • 3 months of support
Get Free Growth Plan

Pro

An ongoing product team

Custom quote

  • Dedicated monthly hours
  • Roadmap planning
  • New features every sprint
  • Monitoring and backups
  • Priority support
Get Free Growth Plan
Our team

The engineers behind your build

Muhammad Ali Khan

Founder & Marketing Lead

Has run SEO, paid ads and lead generation for small businesses in the US and abroad, and leads every client plan from first call to monthly report.

Nauman N., Director of Engineering at Pacific Marketing Solution

Nauman N.

Director of Engineering

Full-stack and AI systems architect with a 100% Job Success Score on Upwork. He has shipped 50+ platforms, from AI analytics dashboards and voice agents to telehealth SaaS and live video apps, and hands over full source code.

We work on US Central Time and schedule calls around your time zone, with a reply to every message within one business day.

FAQ

Custom website questions, answered

How much does a custom web app cost?

It depends on the features, users and integrations. After a discovery call we send a fixed-scope quote in US dollars, split into milestones you pay as they are delivered.

How long does it take to build a custom website or portal?

Most custom builds take 4–12 weeks. We share a working preview every 1–2 weeks so you see progress early.

When should I choose custom over a template?

Choose custom when you need logins, unusual features or integrations a template cannot handle; stay with a template if you only need marketing pages. We will tell you honestly.

Who owns the code?

You do. The code, designs and accounts are yours when the project is paid.

Can you connect my site to my CRM or payment system?

Yes. We regularly integrate Stripe, HubSpot, GoHighLevel, Google Workspace, Twilio and many other APIs.

Do you work with companies across the US?

Yes. Most development clients are across the US and in other countries, and we work fully online.

How do you handle time zones on long projects?

We agree a fixed weekly demo time, use a shared project board and reply to messages within one business day.

Free, no obligation

Get your free development plan

Describe what you want to build. We will reply with questions, a rough plan and next steps, whether or not you hire us.

Free · No contract · Reply within 24 hours

535 W Airtex Blvd, Houston, TX 77090

Book a meeting

Next you will pick a date and time on our Google Calendar booking page. Google confirms your booking and sends the confirmation email.

30 minGoogle Meet
1

Pick a date and time

You will see the times that are really free, shown in your own time zone.

2

Enter your details

Google asks for your name and email so it can reserve the time for you.

3

Confirm on Google

Your meeting is booked only once Google Calendar shows its confirmation.

Opens our Google Calendar booking page in a new tab.