Insights

Notes from our own campaigns.

What we learned from real SEO, Google Ads and Meta Ads work, in plain language. Figures come from the reports supplied with each project.

All insights

Nauman N., Director of Engineering at Pacific Marketing Solution5.0rating from 41 Upwork reviews
AI · 2 min read

What Upwork clients say about our AI engineer

41 reviews, a 5.0 rating and 100% Job Success. We read the reviews and the tags clients chose to see what they value.

Voice AI agent project from our engineering portfolio3voice AI builds compared
AI · 2 min read

Voice AI agents in practice: three builds and what they share

A coaching platform, a phone receptionist and lead re-engagement calls. What our AI engineer's voice agent projects have in common.

AI and SaaS platform built by our engineering team50+platforms shipped by our AI engineer
AI · 2 min read

The tech stack behind our AI and SaaS builds

What we build AI agents, voice agents and SaaS products with, and why each part is there.

Skin Body Health Google Search Console results3% to 5.2%click-through rate across three SEO projects
SEO · 2 min read

Three SEO reports side by side: what the numbers show and what they hide

Skin Body Health, Allen Jacobi Law and Pure Hope Weight Loss share a pattern, and an average position that hides a lot.

Allen Jacobi Law Google Search Console resultsMonth 3qualified organic leads after the indexing fix
SEO · 2 min read

Fix indexing first: how the SEO for Allen Jacobi Law began

A strong reputation does not help if search engines cannot index the site. What we fixed first and what followed.

Naples Dent Away Google Ads dashboard~$191cost per conversion (calculated)
Google Ads · 2 min read

Clicks are not results: reading a Google Ads report from click to conversion

A $1,720 campaign for Naples Dent Away, followed step by step from impressions to cost per conversion.

Allen Jacobi Law Google Ads keywords report$0.78average cost per click across 717 clicks
Google Ads · 2 min read

A $0.78 click is only good news if you can see what happens next

Allen Jacobi Law's campaign delivered 717 clicks for $558. Why cost per click alone cannot judge it.

Primax Solar Energy Meta Ads dashboard155K+link clicks across three campaigns
Meta Ads · 2 min read

155,000 link clicks: what three Meta campaigns show about cost per click

Primax Solar Energy's campaigns cost ≈ USD 0.0059 to USD 0.0070 per click, and the biggest campaign was the most expensive.

Shahid Enterprizes Meta Ads dashboard151messaging conversations from two campaigns
Meta Ads · 2 min read

Clicks or conversations? Choosing the right Meta Ads objective

Shahid Enterprizes ran three campaigns with different goals, and their numbers cannot be compared directly.

Michelle Tuley of Market-Ai, video testimonial3 of 5testimonials mention SEO
Clients · 2 min read

What clients say they value most: themes from five testimonials

We read our own testimonials for patterns: SEO results, attentiveness and shared knowledge.

New to marketing words? Read our plain-English glossary.

FAQ

Questions about our insights.

What they cover, where the figures come from and how to suggest a topic.

What do your insights cover?

Notes from our own SEO, Google Ads and Meta Ads work, written in plain language: what the numbers show, what they do not show, and what we would do next.

Where do the figures come from?

From the Search Console, Google Ads and Meta Ads reports and dashboards supplied with each project. Where we calculated a figure ourselves, such as a cost per conversion, the article says so.

Will I get the same results?

Not necessarily. Results depend on your market, your starting point and your budget. The articles show what happened on specific projects and how we read the numbers.

How can I get new articles by email?

Use the newsletter form in the footer to receive a monthly note on AI, marketing and automation.

Can I suggest a topic?

Yes. Send us a message through the contact page with the question you would like answered.

Can I quote or republish an article?

Please ask us first. We are usually happy to agree a short quote with a link back to the original.

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